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L7 MBA Strategic Marketing (6 ECTS) Assigment Solution
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Assignment Components :
Identify a marketing-related organisational problem or opportunity in an organisation of your choice. Prepare a detailed report on how the organisation should tackle the situation in order to create value to both the enterprise and its customer base.
In your assignment you need to show how the relevant marketing concepts and theories can be used as effective decision-making tools.
You also need to reflect how this marketing work based learning module has helped you in developing the right analytical thinking process which will in turn help you in your future professional role.
Instructions :
Select an organization of your choice and cover the following areas:
- Focus on a current marketing problem or opportunity within your organization. It is important that the focus is specific as it will help you analyse better the situation. At this stage you are looking at Value Exploration. (30 % of marks)
- Propose a way forward of how the organization can deliver value to its selected market segments. At this stage you are looking at market segmentation, selection the right market segments that are a fit with the organization skill base and long-term objectives. You are expected to use strategic rationale. (30% of the marks).
- Present the implementation of your strategic action and clearly describe the expected results for both your market segments and organization. At this stage you need to focus on Customer experience, Six Markets model and how we are going to deliver value. You would also need to describe how you will measure success. (30% of the marks).
Criteria :
In total the written project will account for 100% of the course assessment.
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